Tuesday, June 4, 2013

Random Thought 1 Trim Levels

Well. This is a blog, and what are blogs good for? Nothing really. Other than ranting about crap. That'll probably end up being what this is all about. Usually car, motorcycle or snowmobile related. Sometimes it'll just be a rant about the stupidity of people. There are a lot of stupid people out there.

So, for my firs random thought, I want to know why car companies have so many trim levels on their cars. Lets take Dodge for instance. I am a hardcore Chrysler fan, so I will relate most everything to them.

Deal with it. (pre-rant)

On the Dodge Charger, their full-size bite-your-head-off sedan, they have basically 12 trim models. TWELVE.

The SE, SXT, SXT Plus, R/T, R/T Plus, R/T Road and Track (which is a redundant name, R/T stood for Road and Track in the 60's and 70's) R/T Max, SRT Super Bee, SRT Core, and SRT. Don't forget the Blacktop and Daytona special editions.

Now, if we look at these trims, they are pretty much in $1,000 to $2,000 increments. If you compair all the models side by side, the differences in them are the finnicky little options. But, if you want to get heated seats in your SE, you're going to have to spend $3,000 more to get there, and that will come with the eight way adjustable seats and the heated mirrors. Plus some other cosmetic junk. Why on earth does it cost that much just to get heated seats? And what if I don't want that stupid eight way adjustable seat? I just want it heated! No. You can't have it.

And another thing, What's the point of having higher trim levels when I can get almost every option available on the Charger on that basic SXT model? Yeah, I can't get the 5.7 Hemi in the SXT, but I think that's what should define trim levels. The engines.

Back in 2009 when Dodge introduced new trim levels to the Challenger, there were three models. The SE, The R/T, and the SRT8. These models were defined by their engines. The SE had a 300 hp V6, the R/T had a 375 hp V8, and the SRT8 had a 425 hp V8. There were hardly any "packages" within these, other than the standard Smokers Group. That's how it should be done.

The only problem with this, was the sunroof wasn't available on the SE, only on the R/T and SRT. You couldn't have a sunroof and a V6. WHY NOT? So they came out with other trims that did. Then on these higher trim levels, they put in other standard features, remote start, premuim cloth seats, yada, yada, yada.

Why don't manufactures just build a car and let people have what they want on it. If I want a top of the line SRT8 with no infotainment system and cloth seats, I should be able to have one. It's not hard to build it. If car companies really wanted to be cool, they would cater to the customer. Give them a car and let them throw on the options. If it takes an hour for them to pick out their stuff, GO FOR IT. I've seen women look at two pairs of shoes for three hours only to buy neither of them.

If a car company wants to differentiate their big engined models, put a badge on the outside.They already do that anyway. I feel that companies, and people as well, want to spout out that they have 2014 Chrysler 300C Ultra-High-Super-Duper-Better-Than-Yours Luxury Edition and then have a badge on the back of the car that says that. All of it. It's pointless and vain.

Half the time, real car people end up customizing their cars how they want them anyway, why can't we do that from the factory?

Anywho . . . Rant Done.

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